Monthly Archives: February 2013

Little License to PR Touch Down at the Baby Show

It’s not every day you hear the following words while at work, “Get as much breast into her mouth before she closes it…Shake and shove!” Well, not unless you’re at the London Baby Show where Little License to PR headed today … Continue reading

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It’s not always where you take ideas from, it’s where you take them to

We love The Mayhew Animal Home’s twist on sex calling cards that is the basis of its new campaign to tackle the pet over population problem. Newsworthy, funny, impactful and a little shocking (especially if you’re a member of the … Continue reading

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Bagging A-list Support

Never underestimate the influence of Hollywood product placement during Oscar season. A humble Lake District based bag manufacturer called The Sporting Lodge found much to its delight that sales of its £225 canvas bag  ‘The Westmoreland’ have rocketed since the bag … Continue reading

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A Cracking Good Idea

Today we braved the icy cold temperatures to attend the unveiling of some very special Easter eggs at the Lindt Big Egg Hunt. This kicks off in Covent Garden today before touring a variety of locations across the UK and eventually … Continue reading

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Going Goopy for Celebrity Power Brands

There has been much discussion on the topic of celebrity power brands in the License to PR office this week.  David Beckham donating his PSG salary to the poor kids of Paris – Patron Saint of Altruism or a very … Continue reading

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Wombles Hit the Big 4-0

Happy Birthday to the Wombles who turn 40 this week! Who could forget the song… the lovingly made stop motion animation… and character names like Orinoco and Tobermory?! They don’t make ’em like that any more.

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Super Toys

Today’s round-up of London Toy Fair in the Metro has highlighted the amount of techie toys coming onto the market for kids as young as 4. Sensors, smartphones and augmented reality, they point out, are all the rage if this … Continue reading

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