The Very Hungry Caterpillar

The Very Hungry Caterpillar's 45th Anniversary
Rocket Licensing
To create an inescapable PR campaign to mark the 45th children's title The Very Hungry Caterpillar
In 10 months we generated over ?57,000 worth of PR coverage that reached an estimated 81.2 million consumers. 86 pieces of coverage were secured spanning leading national newspapers such as the Metro and London Evening Standard, popular national supplements including The Independent Magazine and S Magazine, in addition to children's magazines, parenting press, women's publications, regional papers and not to forget celebrity seeding from the likes of the lovely Myleene Klass!

Peppa Pig

To raise the profile of Peppa Pig in the media, develop mainstream consumer awareness and extend the brand's core demographic beyond kids and parents.

PJ Masks

As eOne's retained PR agency, LtoPR developed a comprehensive consumer PR strategy to support the UK launch of a the brand new superhero preschool show, PJ Masks.

Seasons To Be Jolly

Product placement in media gift guides for all key seasons including Christmas, Easter, Mother's and Father's Day, Halloween, Valentines and Back to School.