The Very Hungry Caterpillar
To create an inescapable PR campaign to mark the 45th children's title The Very Hungry Caterpillar
As eOne's retained PR agency, LtoPR developed a comprehensive consumer PR strategy to support the UK launch of a the brand new superhero preschool show, PJ Masks.
To use the power of celebrity to generate interest and raise the commercial potential of our client/'s products and brands. Cut through all that 'stuff' that celebrities are routinel...