To raise the profile of Peppa Pig in the media, develop mainstream consumer awareness and extend the brand's core demographic beyond kids and parents.
The Very Hungry Caterpillar
To create an inescapable PR campaign to mark the 45th children's title The Very Hungry Caterpillar
Seasons To Be Jolly
Product placement in media gift guides for all key seasons including Christmas, Easter, Mother's and Father's Day, Halloween, Valentines and Back to School.